10 Best WooCommerce Coupon Plugins for Your Online Store (2024)

Online shoppers are always on the lookout for discounts, vouchers, or exclusive deals. There are so many apps, websites, extensions and various other ways by which people can access coupons today and it is virtually effortless to organize and compile coupons for online shops. This is a great way for website owners to promote their online store, reduce cart abandonment, and increase overall sales. 

In today’s world, as more and more people are getting into the coupon game, you can easily add this feature to your website by adding any of the WordPress Coupon Plugins available. These plugins are very useful in turning your WordPress into a coupon or deals website and increasing user engagement and earning loyalty. This article is a guide to selecting the best coupon plugins.

Why do you need a Coupon plugin?

Clearly, shoppers’ main objective is to buy. However, they are also seeking ways to spend wisely. After all, who doesn’t want to save a little extra cash? Coupons help e-commerce businesses overcome disadvantages like the lack of face-to-face interaction with customers that establishes a connection that’s important for sales. On the web, coupons can help you:

• Encourage visitors to make a first-time purchase
• Offer volume discounts
• Reward loyal customers

Even if your fees or prices are incredibly competitive, a coupon can provide you with a big payoff in terms of repeat customers who feel loyal and enthusiastic enough to share their positive experiences with your online store. Also, with the world economy continuing to wobble in the wake of COVID-19, it’s important for you as the owner of an online shop to consider your master plan for long-term customer acquisition, satisfaction, and loyalty. So, one of the best ways to improve in all of these areas is to offer customers coupons. Now let’s take a look at some of the most powerful WordPress and WooCommerce coupon plugins to consider:

1. Coupon Creator

Coupon Creator is an easy-to-use WordPress coupon plugin that utilizes a custom post type with a few simple settings to configure. If you’re new to the art of the coupon, consider using Coupon Creator for your initial plunge. All you have to do is to generate a shortcode, then place your coupon on any post or page you want. With this plugin, coupons will display until their defined expiration dates, unless you choose to let them remain available indefinitely. You can also create and display WooCommerce-specific coupons, take advantage of the quick and bulk expiration date functionality, and even set a coupon counter so a voucher can only be used a set number of times. 

Coupon Creator’s Pro version has many more templates to select and more customization options for borders, columns, and image placement. You can add links and codes for click-to-reveal teasers, pop-ups, cookies to limit coupon use, expiration based on the print date, and tracking functions.

Features:

• Block Editor support for coupon loop shortcode 
• Vendor and Location Taxonomies
• Disable the print view for the coupon
• A variety of border themes

Also read: Best WordPress Social Media Share Plugins

2. WP Coupon and Deals

WP Coupons and Deals is a simple yet powerful WordPress coupon plugin that adds vouchers and discounts to your website’s posts and pages. Unlike some other WooCommerce coupon code plugins, this one is aimed specifically at affiliate marketers. It’s designed to help with creating affiliate vouchers and promoting deals. It has some unique features like each coupon comes with its own social share buttons for people to share it through their social media accounts and also there is an expiration countdown for coupons that expire. WP Coupons and Deals also protects your sales by ensuring visitors click on your affiliate links.

WP Coupons and Deals offers a monthly subscription after the initial free 14 days for $3.99 per month. An annual subscription costs $29.99, and a lifetime subscription is $99. Pro features include printable coupons, click-to-copy codes to boost affiliate marketing, an expiration feature, and customization options. Coupons can also be placed in sidebars.

Features:

• Seven coupon image templates
• Easy to hide or remove expired coupons
• User feedback option
• Social share buttons

3. Smart Coupons for WooCommerce

Smart Coupons for WooCommerce provides additional features to complement the original WooCommerce coupon functionality. Its main features include the ability to view applicable coupons from My Account > My Coupon, embed multiple giveaway products in one coupon, and coupon restriction based on various checkout options (which means the coupons will be applicable if they meet specific criteria, such as the shipping method, payment method, etc.), among others.

There is also a premium version of the plugin that allows you to configure the coupons with extensive usage restrictions and checkout options, create and manage bulk coupons with add to store/email/export to CSV options, impose coupon usage restrictions based on the country or location with the shipping or billing address (aside from the default restrictions), and more. You can pick three different license types, with the Single Start license having a cost of $69.

Features:

• Embed multiple giveaway products in a coupon.
• Omit coupons from applying for specific products.
• Create smart coupons that can be applied automatically when a product is added to the cart.
• Easily create WooCommerce quantity discounts.

Also read: Best Google Analytics Plugins for WordPress

4. Affiliate Coupons

Affiliate Coupons is another one of the best WordPress Coupon Plugins available in WordPress Directory to download. As the name suggests, this plugin is best for generating Affiliate coupons for your website. You can customize as many coupons as you want with deals and offers. It is very basic and simple to use a plugin with some latest features. With this plugin, you can easily earn money using the affiliate referrals by promoting their deals and coupons, so this plugin is not only beneficial to your site but can be used to monetize your site as well.

Features:

• Easy to manage shortcodes for displaying coupons
• Customize with the configuration page
• Coupon templates available
• Link the coupons you created to the vendors.

5. Coupon Generator for WooCommerce

This WordPress coupon plugin offers simple features which help you operate a simple coupon website. Though it doesn’t provide plenty of features, you can handle your site easily with the help of simple tools. You can share promotion codes, coupons, and even API keys. The process to generate coupons for your site is super easy with this free WordPress plugin. There are just a few simple steps for you to get your coupons finished and accessible to your site’s visitors. The first step is to select your coupon settings, the second is to choose the generation setting, and in the third step, the coupons will then be generated.

Features:

• Customize Coupon Designs and Edit
• Reveal Coupon Code feature
• Ability to search coupons

6. Advanced Coupons

Advanced Coupons is another best WordPress coupon code plugin for WooCommerce. The standard coupons in WooCommerce only come with a limited set of features, so if you want to do something a little more advanced with your offers, then you’ll need this plugin. It does offer a free, slimmed-down version with limited features. If you are looking for true WooCommerce advanced coupon functionality, you should consider upgrading this plugin to either the ‘Growth’ or ‘Business’ pro versions. 

It integrates tightly with WooCommerce and offers features like coupon URLs, scheduled coupons, auto-apply coupons, shipping coupons, and more. It is easy to use and helps you boost sales on your online store.

Features:

• Organize with coupon categories
• Restrict to user roles
• Coupons shown on admin emails
• Add products through coupons

Also read: Best WordPress CRM Plugins for your Business

7. Discount Rules For WooCommerce

Discount Rules For WooCommerce is an incredibly popular plugin for WooCommerce stores, with over 60,000 active downloads in existence. This versatile plugin will allow you to set up and run a wide range of promotions. That gives you great flexibility on what discounts you offer and how they are structured. It can automatically apply discounts subject to the customer meeting your preset criteria. Such discounts can be applied without needing the customer to enter any coupon codes – great for bulk purchasing discounts. 

The plugin has a free option available but it has very limited functionality. You can buy the plugin’s single site pro version that costs $49/year. That unlocks the full range of features, plus it adds updates and support for a full year. An annual license for up to five sites costs $79, whilst up to twenty-five sites will set you back a very reasonable $129.

Features:

• Dependent product discounts and Buy One Get One (BOGO)
• Dynamic pricing and discounts based on quantity ranges.
• Facility to exclude on-sale products or other specific items from the discount rules.
• Multiple discount rules per purchase can be set.
• Discounts can be based on cart total or line items, as well as customers’ purchase history.

8. Advanced Dynamic Pricing for WooCommerce

With the Advanced Dynamic Pricing plugin, it is possible to quickly set up all the discounts and dynamic pricing rules you require for your WooCommerce store. The rules can be easily activated or deactivated as and when needed. Even with the free version, it is possible to configure the discounts in a variety of ways. These include fixed amounts, percentage adjustments, or you can set a fixed price for a product/group of products. 

The plugin’s interface allows you to show or hide things like original prices, “on-sale” badges, bulk discount tables, as well as set rules for products already on sale. The Pro version – which costs $50 per year for one site up to $300 for ten sites – allows you to adjust product prices on the fly, add exclusive rules or extra conditions. It will also provide statistics whereby you can monitor the performance of your discount strategies. Oh, and of course, it also adds updates and support for the year.

Features:

• Category-level discounts – discount products and provide free shipping
• Offer bulk discounts for selected items to wholesale buyers
• Buy a package and get a discount on each item separately, plus a free product

9. Retainful

Retainful makes it possible to increase your online store’s sales by automating essential marketing activities. It’s your one-stop-shop for recovering abandoned carts, setting up a referral program, and creating next order coupons. This plugin helps you promote coupons within your transactional emails. It automatically sends recovery emails when customers abandon their carts. You can schedule a series of timed email reminders that can be sent to the customers to recover their carts and complete the purchase. You can also add a coupon box layout that automatically generates specific order notifications. 

Features:

• Customers can recover their carts with a single click.
• Mailchimp integration
• Create beautiful, mobile-friendly emails easily with drag and drop email editor.
• Short codes for including customer’s first name, last name.

Also read: Best Help Desk and Support Ticket Plugins for WordPress

10. WP Coupons

WP Coupons focuses on increasing conversions and click-through rates (CTRs), the two things affiliate marketers live and die for. The plugin offers four templates for listing coupons: three columns, a vertical list view, a compact list view useful for pages with sidebars, and a minimal view with thumbnails. Plus, there’s a widget that puts a coupon in a sidebar that follows visitors as they scroll up and down a page.

This plugin does not create coupons but focuses on organizing and showcasing coupons for affiliate products. You can choose different size fonts and colours for coupon content, background and accent colours, and add buttons. The affiliate link imports logos and other items the seller wants to be displayed on the coupon.

Features:

• There are two single post templates that let you add more content about your coupon.
• Add your coupon as a widget and have it follow the user as they scroll down the page.
• There are two shortcodes. The first is to display the archive and the second is to display an individual coupon.

Conclusion

If you’re looking for an exceptional way to engage the customers on your WordPress site and encourage them to buy from your WooCommerce store, offering coupons is an effective avenue. As we discussed in this post, there are plenty of free and premium WooCommerce coupon plugins you can use to simplify the process. The best option depends on which features you’re looking for. So, experiment with different promotional campaigns that fit your brand’s revenue model. You can use these top WooCommerce coupon plugins if you want to get started today.