Studying website traffic is one of the most important roles of a website owner. There are thousands of website reporting tools and services online, however, since 2005, Google Analytics has been the most effective method of analyzing website traffic. If you associate Google analytics with your site, then it helps you to make decisions that improve the conversion rate.
Part of Google’s Marketing Platform, Google Analytics is a free hosted analytical service that gives you a detailed overview of who is visiting your website, what pages they are visiting, where they are coming from, and more. So, why would you even need a Google Analytics WordPress plugin? The benefit of having a Google Analytics Plugin is that, in addition to making it easy to add the tracking script, most WordPress Google Analytics plugins also help you work with the tool in other ways — such as viewing your website analytics inside your WordPress dashboard and configuring more advanced tracking methods without needing code and/or technical skills. A few reasons why people opt for this sort of functionality:
- Easy Google Analytics setup without having to edit the template files/source code of your site manually.
- No need to waste time on going to a different dashboard.
- Official insights and metrics from Google Analytics are displayed natively in your WP dashboard so that you can provide easier stats access for your team members or clients.
- Entire and per-page insights.
- More flexibility and tools (the ability to track custom events in Google Analytics, the ability to integrate Google Tag Manager to improve your productivity and identify the highest performing campaigns, etc.).
- 1. Site Kit by Google
- 2. Analytify
- 3. GA Google Analytics
- 4. CAOS
- 5. 10 Web Analytics
- 6. Better Google Analytics
- 7. Lara’s Google Analytics
- 8. WP Google Analytic Events
- 9. Google Analytics Dashboard for WordPress
- 10. Enhanced Ecommerce Google Analytics
- 11. WooCommerce Google Analytics Integration
- 12. Analytics Cat
- 13. MonsterInsights
- 14. Beehive Analytics
- 15. Simple Google Analytics
- 16. Goolytics
- 17. Simple Universal Google Analytics
- 18. Metrics Query
Let’s now consider some of the top plugins we cherry-picked for you to choose from.
Site Kit is a newly launched official plugin from Google. It enables you to connect your website to multiple Google services, including Google Analytics, PageSpeed Insights, AdSense, and Search Console. One neat thing here is that Site Kit also includes search query terms from Search Console in the main dashboard, so you can see how those match up with your most popular content
You can also use the search box to open the stats for specific pages on your site. Again, the plugin includes queries from Search Console for that specific page, which is really convenient. The plugin might be really useful for marketers, developers and business owners of all types but not that suitable when you need the Google Analytics integration alone.
- Centralized dashboard with all your website’s insights
- Metrics for your entire site
- Optimization options
- Configurable permission levels.
Also read: Best WordPress CRM Plugins for your Business
Analytify is another plugin that enables you to track the analytics of your website from your WordPress dashboard. Besides its core functionality, it also offers various add-ons, enabling you to create your own custom experience. Also, you can automate email reports for every post or page. There is no need to copy any Google Analytics code manually while you add a tracking code to the website. The statistics are available in its own dashboard, frontend and in the backend too. It makes statistics tracking simple for posts, pages as well as custom post types.
There are dozens of additional settings that allow you to change what is tracked on your website. You can either get the free version of Analytify from WordPress.org or get the pro version by choosing one of four basic pricing plans on their website. They also have bundled offers to purchase different addon combinations together.
- Custom post type support
- Visual reports
- Bounce rate of top pages
- Social media analytics
GA is a minimalist plugin that connects Google Analytics to WordPress. This lightweight plugin inserts the required Google Analytics tracking code in your posts and pages. Developed by WordPress veteran Jeff Starr, the plugin allows you to integrate Google Analytics into your website by simply stating your GA tracking ID. You also have some other options, such as excluding admin users from being tracked to avoid polluting your analytics data with your own actions.
However, it is important to note that this plugin doesn’t display metrics inside your WordPress dashboard. You will need to log in to your Google Analytics account to see all your user data. It also lets you add support for display advertising, enhanced link attribution, IP anonymization, and forcing SSL. There’s an option for adding custom code too. The paid version of the plugin is also quite affordable, starting at just $15 for use on a single site and ranging up to $120 for unlimited sites. All of those plans also come with lifetime updates, which means you’ll never have to pay to continue receiving updates.
- Includes tracking code on all WordPress web pages.
- Anonymize the IP addresses of the hits you send to Google Analytics.
- Configures multiple tracking codes to help you track your links better.
- Set up remarketing ads
Complete Analytics Optimization Suite (CAOS) is an excellent choice if you have too many external HTTP requests on your site. This is a useful plugin for advanced users and WordPress performance junkies. Specifically, this plugin helps you host the Google Analytics tracking script locally on your WordPress site’s server and keep it updated to the current version. The plugin works by downloading the most recent version of the tracking scripts to your site’s server and then keeping them updated using WP-Cron.
It’s also compatible with many of the other Google Analytics plugins on this list so that you can use those plugins for their features but rely on CAOS to host the tracking script locally. This compatibility is useful because CAOS does not let you see stats inside your WordPress dashboard by itself.
- Engagement and affiliate links tracking
- Exclude certain cookies from tracking
- Adjusted bounce rate
- The ability to set an adjusted bounce rate
10WebAnalytics is a freemium Google Analytics WordPress plugin that integrates almost all the power of Google Analytics into your website. The plugin allows you to add your Google Analytics tracking code to your website and enable additional tracking features such as IP anonymization, enhanced link attribution, outbound link tracking, and more. You can also preview page-specific reports on the frontend, track e-commerce actions, customize reports according to your WordPress content types, set custom tracking codes and more. The plugin is quite popular with WordPress users thanks to its ease of use, flexibility and unique customization features.
If you upgrade to the pro version of the plugin, you will see over a dozen new reports for demographics, eCommerce, goals, site speed, and more. You can also create custom reports and view reports about Google Adsense and Google Adwords. Among premium tools, it’s one of the best Google Analytics plugins for WordPress.
- Automated email notifications with detailed CSV reports
- Track sales and conversions through ecommerce tools
- Entire frontend and backend reports on the audience
Better Google Analytics is also doing the same thing as the other WordPress Google Analytics plugins: it seamlessly connects your website to GA. But on some level, it’s a bit better option in terms of free features accessible in the free version. It includes heat maps, reports, charts, events and site issue tracking in your WordPress admin area without the need to log into your Google Analytics account.
Better Google Analytics also allows you to manage your Google Analytics account from within your WordPress admin area (for example you can create/edit Google Analytics Goals). In addition, Better Google Analytics makes A/B (split) testing a breeze (no code required) so you can find what variations work the best for your site by using Google Analytics Content Experiments.
- Track links, videos, file downloads, time on page and other engagement stats
- The option to run an auto-configure system for GA properties
- Support for AMP pages.
Lara’s Google Analytics is a plugin that saves you a trip to the Google Analytics website by introducing a full-width Google Analytics dashboard widget into your admin area. So, if you want to see statistics directly from the WordPress dashboard, this plugin is a good option. Once you have connected to your Google Analytics account and selected your profile, you will see a large Google Analytics box at the top of the WordPress dashboard.
The plugin will integrate your Google Analytics tracking code and show detailed reports for seven categories: Sessions, Pages, Browsers, Languages, Operating Systems, Devices, and Screen Resolutions. For only $14.99, you can upgrade to the full version of the plugin and unlock eCommerce graphs, WordPress Multisite support, and advanced permissions. This version also allows you to see 12 months of data, not just 30 days.
- Full access to session analytics
- Beautiful graphs at full width
- Multisite Multi-Network support & full permissions control
Like GA Google Analytics, the goal of WP Google Analytics Events is to give you more control over what is tracked on your website, not to view reports directly in the WordPress admin area. It allows you to fire events whenever someone interacts or views elements on your website. Events can be created for each time a visitor scrolls down, views your pricing table, and more. The plugin allows you to integrate the Google Analytics tracking code into your website by simply entering your GA tracking ID and it lets you anonymize IP addresses.
Two new event tracking options are also available for tracking clicks and scrolls. This will give you a better understanding of how visitors are interacting with your website. WP Google Analytics Events Pro retails from $79. It adds support for link tracking and placeholder variables and gives you more control over what permissions other users on your website have.
- Tracking contact form submissions
- Compare performance of calls to action
- Track Links
Google Analytics Dashboard for WP by ExactMetrics was formerly known as GADWP. It is a freemium analytics plugin for WordPress. This is yet another plugin that could be used if you are tired of writing code or hiring a developer to set up tracking of websites. ExactMetrics allows live statistics of Google analytics to appear in the dashboard which helps to make data-driven decisions. You can add advanced tracking options related to events to check user behaviours. In addition, there are other tracking options related to file downloads, outbound links, authors, ads, affiliate links, custom fields, referrals, and many more.
The custom reports can be used to check the performance of the site in the search console, e-Commerce, etc. The plugin has integration with various Google analytics tools. You can also customize its analytics tracking code through options and hooks to collect advanced data like custom events and dimensions, downloads, emails, external links and affiliate links, and fragment identifiers. It provides in-depth page and post reports and allows further segmentation of your analytics data.
- Real-time number of visitors
- Cross-domain tracking
- Real-time traffic source details
This WordPress analytics tool is a good choice for people running online stores. That’s because it’s a plugin that specializes in tracking the performance of WooCommerce stores. It will show you all the stats that matter. The plugin offers the most detailed insights into customer behaviour, product, and sales statistics. But just like Analytify, if you want to use this plugin to its full potential you will have to get the premium version. The plugin is apt in helping global eCommerce businesses scale faster by automating eCommerce tracking in Google Analytics for both the Universal Analytics (Google Analytics v3) and the Google Analytics 4 properties.
- Track product clicks, impressions, add to cart events, and more.
- Optimize pages based on the data by integrating with Google Analytics eCommerce tracking feature.
- Sends performance and behavior reports of shopping, checkouts, products, and sales
As the name suggests, the plugin integrates WooCommerce with Google analytics. WooCommerce Google Analytics Integration provides the desired link between WooCommerce and Google Analytics. If you want to provide a referral link at the time of purchase, then the plugin allows it. In addition, you can add the transaction information in the Google analytics data for making data-driven decisions. Furthermore, it supports advanced eCommerce event tracking that helps to increase conversions. The WooCommerce integration is open source and available for free in the plugin directory, therefore you can get some of that much-needed eCommerce data into your analytics.
- Adding tracking code to your site
- Anonymize IP Addresses
- Add event tracking code for Add to Cart actions
- Use Universal Analytics instead of Classic Google Analytics
12. Analytics Cat
Analytics Cat is a neat WordPress plugin that inserts Google Analytics code on your website without all the unnecessary settings and extra code. If you’re looking to add a Google Analytics tracking code but don’t want to weigh down your WordPress site with the dashboard integration, it can do it in minutes. Analytics Cat offers a simple way to stop your data from becoming corrupted by your obsessive self-navigation since it provides the ability to exclude logged-in users from your Google Analytics tracking. You can also exclude as many other user roles as you’d like.
- Easily Add the Google Analytics tracking code
- Hide your Google Analytics tracking code from logged-in users
MonsterInsights is one of the best Google Analytics dashboard plugins for WordPress and has over 2 million active installs. With its seamless integration into WordPress and impressive features, it offers an easy way to track your WordPress website’s data. It lets you add Google Analytics to WordPress without touching a single line of code. Then, you can check your sites’ Google Analytics reports right from your WordPress dashboard.
Apart from basic user demographics, you can also measure data such as clicks, links, downloads, and much more. Plus, it will display your audience reports in your WordPress dashboard, so you won’t have to switch between sites to view the information you need. Best of all, you can use advanced Google Analytics tracking features without customizing your tracking code. You can also add tracking for affiliate links and advertisements, and see statistics at a post and page level. MonsterInsights shows all the data you need to make smart decisions to grow your business.
- Quick and easy setup
- View real-time stats
- Universal tracking and E-commerce tracking
- Ads tracking, file download tracking, link tracking
- Enhanced link attribution
Beehive Analytics offers a simple solution to gathering Google Analytics data from single and Multisite WordPress installations. Easily track your stats right from your WordPress dashboard to stay on top of your marketing game. You’ll need a Google Analytics account to get Beehive to work. Once you have an account, there are several ways to connect, including Tracking ID only, Connecting with Google, and API Project.
It has a dashboard Widget that runs a detailed summary of your Google Analytics stats through your main dashboard. Plus, you can view detailed reports. You’re able to switch the main graph to display the number of sessions, users, page views, average session time, and bounce rates. You can even enable Beehive to see your current analytics in real-time! If you’re a WPMU DEV member, you get access to Beehive Pro. Beehive Pro features a Google Tag Manager, Custom Stats Dashboard, User Roles & Permissions, and more.
- Provides average Time on Page Report
- Learn what social networks push the most traffic back to your site.
- Track personal data and comply with GDPR
This plugin helps to plug in Google Analytics code to the website pages without affecting the theme code. All you have to do is to enter the tracking code. The plugin cares about your website performance and caches Google Analytics scripts. The plugin monitors bounce rates. i.e it sets up the event-triggered after a user spends a certain amount of time on the landing page, telling Google Analytics not to consider these users as a bounce. The user can visit your website, find all necessary information (for example, phone number), and then – simply close the website without visiting other pages. It also lets you store code in the header or footer.
- Define the analytics code position.
- Disable all Display Network functions.
- Track administrators.
Unlike many other Google Analytics plugins, it offers to anonymize IPs as it’s necessary for german users to have the GA code respect german data protection rules. It can insert your Google Analytics tracking code into your website. It also lets you anonymise IP addresses for visitors to adhere to German protection laws.
- Simple and guided setup
- Lightweight and fast
- Anonymize IP
The simple Universal Google Analytics plugin makes Google Analytics tracking easier. This plugin enables Universal Google Analytics tracking on your WordPress site. So, if you want to activate universal tracking for your website, all you need to do is enter your tracking ID in the plugin settings. It contains a new set of features that changes the way data is collected in your Google Analytics account. It will help you get a better understanding of how users interact with your website content.
It provides a better data collection and organization system in your Google Analytics account to help you understand how users interact with your content. If you are already using Google Analytics, you can follow two steps in your account to upgrade from classic analytics to universal analytics.
18. Metrics Query
This Google Analytics for WordPress plugin enables you to track your site using the latest Google Analytics tracking code and allows you to view key Google Analytics stats in your WordPress install. In addition to the general Google Analytics stats, in-depth Page reports and in-depth Post reports allow further segmentation of the analytics data, providing performance details for each post or page from your website. The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events.
- Sessions, organic searches, page views, bounce rate analytics stats
- Locations, pages, referrers, keywords, 404 errors analytics stats
- Traffic channels, social networks, traffic mediums, search engines analytics stats
- Device categories, browsers, operating systems, screen resolutions, mobile brands analytics stats
Also read: Best A/B Testing Tools For WordPress
You can’t get by without Google Analytics if you want to maintain and grow your online presence. If you want to improve your productivity by working with data-driven solutions, these plugins will pull the Google Analytics stats and reports directly into your WordPress dashboard, but which one is better depends on your needs. In this article, we’ve given you an overview of the ten best WordPress Google Analytics plugins that make website tracking easy. Which Google Analytics WordPress plugin do you use? Please let us know in the comment area below.
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