A successful digital marketing strategy isn’t just about the conversions, but also about knowing which campaigns drove those results. With several campaigns running simultaneously, how do you pinpoint which campaigns are responsible for those conversions you witness?
If you are not tracking your UTM (Urchin Tracking Module) parameters, you’re working off assumptions and not with insights.
That’s where the AFL UTM Tracker plugin can make a difference. Built for WordPress and WooCommerce, it takes the guesswork out of your marketing by giving you real-time insights right inside your dashboard into which campaigns are driving conversions.
Why Every Campaign Needs UTM Tracking
What should every new marketing campaign aim to be?
Ensure that it drives better results than the previous one.
Let’s take a scenario where you previously launched a campaign. The outcome could have gone in a few different directions:
- The campaigns performed well and delivered strong conversions.
- It underperformed.
- It landed somewhere in between.
Regardless of the outcome, your goal is always to improve future campaigns. That’s only possible if you understand what worked and what didn’t in the past. This is where UTM parameters are critical.
By tracking them, you’d have a clear idea which channels worked and didn’t last time, allowing you to focus and plan your marketing campaign accordingly. The UTM parameters are not just a one-time thing, they are vital to all of your future campaigns as well as existing ones.
The AFL UTM Tracker plugin
The AFL UTM Tracker plugin can help digital marketers understand how well their marketing campaigns performed because it captures key data points like:
- First and last UTM parameters touchpoints
- The visitor’s first landing page
- First Website Referrer
They are saved right in the WordPress dashboard, and with relevant insights and data now available, you can start optimizing your campaigns appropriately.
From First Click to Conversion: Understand Your Customer�??s Journey
No two customers behave the same way, which is why you run multiple campaigns at once. That’s why it’s essential to know which campaign brought them in and whether that led to a conversion.
The AFL UTM Tracker plugin uses first-party cookie-based tracking and captures both UTM parameters and click identifiers like gclid, fbclid, and msclkid. Even if a user visits multiple pages or returns later, the plugin preserves the session.
Upon a successful conversion, the plugin will generate a full conversion attribution report for users to analyse, and it includes the following:
- First-touch attribution: The plugin will record the initial UTM parameters, referrer source, and even the landing page.
- Last-touch attribution: The final session before conversion is logged.
- Conversion lag: The conversion lag metric tells you how long it took for the visitor to convert.
- Landing pages and referrers: Helps you identify the first page that brought in the visitor.
- Click identifiers: Helps track specific ad campaigns across platforms.
WooCommerce Conversion Insights
One of the strongest features of the AFL UTM Tracker plugin is how well it integrates with WooCommerce and how it works in the background with no additional setup required.
Here’s how it can help with your WooCommerce campaigns:
- Conversion attribution summary on orders page: A detailed report on the first-touch and last-touch UTM parameters, referrer sources, click identifiers, and conversion lag right from the WooCommerce orders overview page.
- Detailed reports on individual orders: If needed, you can explore any specific order to view a full attribution report.
- Session control with cookie expiry settings: With this, you can define a new session to begin after a new order has been placed.
- Attribution data in WooCommerce emails: This will integrate the conversion attribution report in WooCommerce email notifications, enabling store owners to view the report directly from the inbox without needing to sign in to the dashboard each time.
- Support for Zapier integration and third-party order export plugin: With Zapier support, you can enable automations to improve the workflow, and if you ever need to export the attribution values, the plugin also works with third-party WooCommerce export plugins.
Lead Generation Form Integrations
The AFL UTM Tracker plugin also integrates seamlessly with popular WordPress form builder plugins to generate a UTM conversion attribution report as each lead comes in:
- Gravity Forms
- Fluent Forms
- Contact Form 7
- Ninja Forms
- Easy Digital Downloads
- And many more.
Cookie Consent Banner Integrations
The plugin also supports integration with major cookie consent banner plugins to comply with EU GDPR & ePrivacy regulations. Also, there is support for WP Consent API. This not only helps you stay legally compliant but also builds trust with your users by respecting their data preferences.
Documentation and support
The AFL UTM Tracker plugin comes with well-organized, easy-to-follow documentation that guides you through every step right from setting up the plugin to configuring integrations with other tools.
Now, when it comes to support, they can be reached via email for assistance.
How AFL UTM Tracker Report Can Help Your Campaigns
With proper attribution data, the AFL UTM Tracker plugin provides marketers with valuable insights into which campaigns are delivering the results and which aren’t. This can allow you to maybe focus more budget on the high-performing campaigns and to uncover why other campaigns aren’t yielding the desired results. It can also help you identify the high-performing landing pages.
Pricing Plans
The AFL UTM Tracker offers flexible pricing to suit different needs—starting at $79/year for a single site, $149/year for up to 5 sites, $299/year for 25 sites, and $499/year for 100 sites or a WordPress Multisite Network. Each plan includes a 20-day money-back guarantee, one year of plugin updates, and one year of email support.
Final Verdict
The AFL UTM Tracker plugin is a solid choice for digital marketers who are serious about their campaigns and conversions. With proper insights into all of your campaigns, you get to review which ones are driving the conversion and which ones are not, allowing you to rework your strategy effectively.
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