As an eCommerce store owner, you want to maximize sales and revenue every time. But what will you do when the biggest hurdle you will face is not from the competitors, but from your WooCommerce website itself? This hurdle is called cart abandonment and affects every WooCommerce store owner.
But all is not lost, you can still convert those abandoned carts to sales with abandoned cart recovery plugins for WooCommerce. These cart recovery plugins will remind the customers via email that they have unpurchased items in their cart. Thereby luring them back to complete the purchase process.
Why Do Customers Abandon Carts?
There could be multiple reasons why customers abandon their carts. We have already covered the seriousness of cart abandonment and how to prevent them and the major reasons why people abandon their carts are:
The reason why the customers added the product to the cart in the first place was because of the price. The price is within their budget. But if the price changes on the checkout page, with additional prices, like shipping and packaging, the chances of abandoning carts are very high.
So make sure you provide a detailed list of charges on the product page itself without surprising them with a massive hike on the checkout page.
Long checkout process
Why do people prefer shopping online? Because of how efficient it is when it comes to saving time and its ease of use. They don’t have to physically travel from one shop to the next, drive around for hours, and don’t have to stay in a long queue to complete the checkout process.
But if your WooCommerce store has a long checkout process, now is the time to change it. Not all customers will be willing to spend their time moving across multiple pages and forms to reach the payment screen. Keep the checkout process as simple as possible. The longer and more complicated it gets, the higher the cart abandonment rate.
Payment Related Concerns
Not all customers are the same and so are their preferred payment methods. You need to incorporate all the leading payment options into your WooCommerce website. Not only this you should also assure the visitors that the payment gateway is secure, follows the latest protocols and there aren’t any security concerns.
Slow WooCommerce website
A slow, unoptimized WooCommerce website is a deal breaker. It is something that can even prevent visitors from adding items to the cart. If at all customer manages to add items to their cart, they won’t spend too much time on a website that takes ages to load. So make sure your website loading speed is excellent and is also easy to navigate.
Also read: Ways to Speed Up Your WooCommerce Store
No guest shopping
Not all visitors want to spend a great deal of time creating an account and then get spammed by the offer emails and promotions. If your website doesn’t support guest shopping, now would be the time to enable it. As with guest shopping enabled, you could maximize your sales by a good margin.
Return and refund policy
After the pricing, the decisive factors are the return and refund policy. Online shopping when compared to offline shopping is a bit riskier for the customers. Mainly because they cannot be hundred percent sure that the product that they receive will match the sample images or work as expected.
Therefore having a lenient return and refund policy is a must for your WooCommerce store. Not only a lenient return and refund policy but also it should not be complicated. The customers should be able to apply for a return or refund with a few clicks, rather than writing multiple emails and being on call with customer service for days.
How Abandoned Cart Recovery Plugins for WooCommerce Can Be Useful?
Let’s take a scenario where you have optimized the website, enabled guest shopping, and everything else. But still, you are seeing abandoned carts. Sometimes the fault may not be on your end. The customers may have been interrupted by a phone call, network error, or a meeting that caused a break in their purchase journey. Then they simply forgot about the items in the cart.
This is where the abandoned cart recovery plugins for WooCommerce come into play. They help you send out emails to customers reminding them about the items they have in their carts. You can create custom emails and set a certain time frame to send out the emails. But make sure you don’t overdo it and spam them.
You can craft the content of the email with discounts, special offers, and anything that will make the customers complete the purchase.
The Top Abandoned Cart Recovery Plugins for WooCommerce
Now it’s time to look at the top cart recovery plugins to turn those abandoned carts into sales.
WooCommerce Cart Abandonment Recovery by CartFlows is a hundred percent free plugin that allows you to lure customers back by sending out email alerts about abandoned carts. The plugin captures the email address of the customers and waits to see if they will complete the checkout process within 15 minutes.
If not, the plugin will start sending email alters to respective customers, the email content which you could customize fully. You can completely control the time difference between each email from the settings. Apart from sending out emails, you can also include coupons, that provide additional discounts that increase the chances of a successful sale. The link that is contained within the email will take them directly to a filled-out checkout page. With everything done for them, the chances of converting the carts to successful sales are high.
- Create custom checkout links
- GDPR Compliant
- Integrate with automation tools with webhooks
- Generate limited-time discount coupons
Abandoned Cart Recovery for WooCommerce by VillaTheme is a freemium abandoned cart recovery plugin for WooCommerce. With the pro version, you can send Facebook as well as SMS messages. The plugin follows the same routine. It will track how much time the items are in the cart and how long they have been there. If the checkout is not completed within a set time frame, which you can configure the plugin will start sending out emails to the customers. You can fully configure the time interval between each email. You also have the option to send emails to guest shoppers as well. The pro version is priced at $40.
- Capture abandoned carts
- Track registered member and guest carts
- Send recovery emails to guests
- Reminder logs
- Ability to send messages to Facebook and via SMS (opt-in feature for users)
- Separate cart status for abandoned and recovered carts
- Integration with Twilio, Plivo, and Nexmo
- WPML and Polylang compatible
Abandoned Cart Lite for WooCommerce is a freemium cart recovery plugin that allows you to send abandoned cart email alerts to both logged-in as well guest users. The pro version adds more than 25+ features and has three plans. The starter plan is priced at $149/yearly and supports a single store, then the business plan is priced at $299/yearly which supports five stores, and the Enterprise plan is priced at $349/yearly and supports 10 stores. The free version of the plugin covers all the essentials, but if you need more features you can always check out their pro variant. Everything from the time frame to the email templates can be modified as per our wish.
- Send emails to both registered and guest users
- Track abandon cart recovery percentage
- Track individual products on how often they are abandoned and recovered
- Captures emails, when add to cart is selected
- Track coupon codes and their status
- Exit intent pop-up
- Custom field integration
Cartbounty is a freemium cart recovery plugin for WooCommerce that offers live shopping cart monitoring. This plugin allows you to monitor carts in real time which includes both the registered users as well as the guest users. You can send customized email alerts in a host of ways. You can integrate with Activecampaign, MailChimp, and GetResponse to take care of the abandonment cart recovery emails or use the WordPress mail server. You can also send SMS alerts by linking with BulkGate
The pro version is priced at $78 and offers a 14-day money-back guarantee if you decide to opt-out of it.
- View carts in real time
- Exit intent popup
- Saves customers checkout field information
- Generate and mail coupon codes
- GDPR compliant
- Export abandoned carts
Retainful is a freemium email marketing and abandoned cart recovery plugin. The plugin has everything you need from abandoned cart emails, order follow-up emails, exit intent pop-ups, dynamic coupons, and many more features. Just like the competition you can set the time frame for the follow-up emails to remind the customers about the abandoned carts. They have three premium plans which start at $19/month. The free plan only supports up to 300 contacts and is limited when it comes to certain features.
- Order follow-up emails
- Referral option
- Exit intent pop-ups
- Dynamic coupons generation
- Drag and drop email editor
- Follow up emails
- Capture abandoned carts by guest users
- Real-time cart viewer
- Integration with MailChimp, ActiveCampaign, Hubspot, ConvertKit, Mailerlite, Sendinblue, and Klaviyo
6. Abandoned Cart Recovery for WooCommerce, Follow Up Emails, Newsletter Builder & Marketing Automation By FunnelKit
More than just a cart recovery plugin for WooCommerce, this is a freemium plugin, with the pro version bringing in more features. With the help of this plugin, you can create abandoned cart campaigns, integrate with Twilio for SMS campaigns, create and send personalized coupons, and many more. You can also integrate with Slack and Zapier and form builders also. The plugin captures both the email address as well as which all items that were in the cart and their cart total.
- Live cart capture
- Personalized coupon generation
- Create segment-based campaigns
- Cart abandonment analytics
- Post-purchase follow-up emails
- Integration with multiple CRMs
WooCommerce Recover Abandoned Cart is a premium plugin developed by Fantastic Plugins. The plugin brings in a lot of features at a price tag of just $49. The plugin has amazing support and is updated regularly. The plugin doesn’t compromise on any features and helps you to recover the maximum number of abandoned carts to increase your sales and revenue. The plugin monitors both the registered users as well as the guest shoppers.
- Capture Cart by User Role, User Name, User Id
- Translation ready
- Automatic coupon code generation
- Works with both simple and variable products
- RTL support
- Multiple email templates
Also read: Best WordPress Watermark Plugins
WordPress abandoned cart recovery and email marketing for WooCommerce by Recapture has helped to recover $213,477,150 at the time of this writing as advertised on their website. This cart recovery plugin tracks when carts are abandoned and will send out email alters at a user-defined time frame. The plugin also supports SMS notifications for both order updates as well abandoned cart recovery. This is a freemium plugin. Their pricing is based on how much revenue they recover for you.
- Exit intent pop-ups
- Email reports daily, weekly, or monthly to stay up to date
- Segment builder
- Drag and drop email builder
- Multi-currency and language support
- Customizable emails
This is a premium abandoned cart recovery plugin with a comprehensive email follow up system and comes with a 30-day money-back guarantee. The working principle is the same. If a cart doesn’t complete a checkout process within a time frame, the plugin starts doing its job. It starts by sending emails and coupon codes at time intervals defined by the users. The plugin is priced at $79/yearly.
- Email logs
- Send discount coupons in emails
- Customizable email templates
- Rule-based email triggers
- User roles
- Email follow-up system
A completely free abandoned cart recovery plugin that allows you to send email alerts to users who have abandoned their carts. The only catch here is that Recover Abandoned Carts for WooCommerce by shopMagic needs another plugin to work. The secondary plugin is also by them and is free. You could upgrade to a premium plan if you want to use all of their add-ons.
The plugin can track carts of both the registered as well as the guest users. You can capture the customers’ email addresses the moment they enter the checkout page, there is an option to enable the exit intent pop-up, personalize messages, follow-up emails, and many more.
- Track both registered and guest users
- Exit intent pop-up
- Integration to MailChimp and Google sheets
- Create custom transaction emails
- Email notifications to employees
Metorik works perfectly for both WooCommerce as well as Shopify. This is more than just an abandoned cart recovery plugin. The plugin offers you detailed reports, infinite segmentation, product insights, customer profiles, and more. This is a premium plugin and it offers you a 30-day time period for you to decide whether you want to continue or not. The pricing depends on how many orders your online store has in a month.
The plugin can track carts in real-time and can also include coupons in the emails sent to abandoned cart users to bring them back and complete the checkout process.
- Integration with Google Analytics, Zendesk, Groove, Facebook ads, Help Scout, and more
- Cost and profit tracking
- Data segmentation with filters
- Detailed reports on revenue and products, customers, and many more
- Real-time cart tracking
There is still a chance for you to convert those abandoned carts into sales, by giving the customers a final push with friendly email alerts and discount coupons. The abandoned cart recovery plugin will do it on your behalf so that you don’t have to sit and write emails every single time.
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