All those who own a website have the same goal of increasing the reach of their website. For that, creating an email list is one of the best things you can do to grow your business. It gives you straight access to an audience that’s genuinely interested in what you do, i.e an audience that, by signing up for your newsletter, has already shown their willingness to continue to listen to what you have to offer.
An email subscription plugin might only help you collect subscribers, whereas a WordPress newsletter plugin lets you go one step further and actually send your subscribers emails from the comfy familiarity of your WordPress dashboard. This is a good way to simplify your workflows and avoid needing to learn a new tool just to grow your newsletter.
In this article, we will share some of the best WordPress newsletter plugins that you can easily use to build and grow your email list.
1. Creative Mail
Creative mail editor simplifies email marketing campaign creation and pulls your WordPress blog posts, website images and WooCommerce products right into your email content. Due to the popularity of the plugin, leading WordPress form plugins like WPForms, offer built-in integration for creative mail, so you can quickly build newsletter subscriber forms. Creative Mail also detects the current website forms used on your site and automatically adds contacts to your email marketing lists. You can also schedule the time and date of outgoing email marketing campaigns based on your business or organization’s preferences. It gives you real-time email marketing statistics by tracking the Bounces, opens, clicks, forwards, complaints, unsubscribes.
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2. Newsletter Glue
Newsletter Glue is a premium WordPress plugin that connects to MailChimp, ActiveCampaign, Campaign Monitor, etc and lets you send posts to subscribers inside the WordPress editor. It focuses on this one feature and tries to make it as smooth as possible. One of the distinct features of Newsletter Glue is that it allows you to publish an entire blog post directly to your newsletter, which helps you create your own sort of Substack system where you can cross-publish content to both your blog and newsletter. Check out our in-depth Newsletter Glue review for more information.
3. Omnisend
Omnisend is a powerful email and SMS marketing platform tailored for ecommerce businesses, trusted by over 100,000 brands. With its intuitive interface, Omnisend makes it easy to create engaging campaigns, even for those without extensive technical know-how. Offering a range of professionally designed templates, users can swiftly customize their emails with the user-friendly drag-and-drop editor.
With its robust delivery infrastructure, Omnisend ensures that your emails and SMS are reliably delivered to your subscribers, maximizing your reach and engagement. Powerful automation allow you to create emails and SMS that welcome new subscribers, update customers, and recover lost sales—all on autopilot. There is also comprehensive reporting, showing you how effective your campaigns are and how much revenue they generate.
There are three plans to choose from, including a free-forever plan with no feature restrictions, and 24/7 award-winning customer support on each one.
4. MailPoet
MailPoet is an all-in-one WordPress newsletter plugin that is very much known for its user-friendliness. It has more than 50 premade newsletter templates that you can customize with the plugin’s built-in drag-and-drop editor. You can also create your own designs, add images, or other media types directly from your WordPress library. MailPoet includes its own sending service, which means it can reliably deliver your newsletters to subscribers’ inboxes by default –i.e you don’t need to use a third-party service (though you can if you want to).
MailPoet will give reports on how many people open your emails and click on links. For those having an eCommerce website, the plugin offers WooCommerce integration. To build more extensive lists, you’ll need to upgrade to a paid plan, starting from €15/month with a 30-day money-back guarantee.
5. Newsletter
Newsletter is one of the best free newsletter plugins available for WordPress — with more than 300,000 downloads. You’ll be able to create forms to grow your list, manage subscribers from your WordPress dashboard, and send them emails using a drag-and-drop builder in your WordPress dashboard with this plugin. It also lets you have unlimited subscribers and send unlimited emails. You can easily send your audience a lot of newsletters to engage with them through emails.
It also provides the statistics for your website. Furthermore, it also checks for spam subscriptions so that your website can be secured as well. This is done through the domain or IP blacklists, Akismet, and Captcha. Newsletter is also SMTP-ready, and it seamlessly integrates with external mail delivery services like Amazon SES, Mailgun, and SendGrid.
Also read: Best Help Desk and Support Ticket Plugins for WordPress
6. Mailster
Mailster is a popular premium WordPress newsletter plugin used to create and send newsletters instantly from your dashboard. It aims to be a full-service email newsletter solution, helping you to both grow your list and send emails to them. It has six types of autoresponders that will ensure on-time delivery of the latest newsletters to your subscribers. You can automate your marketing campaigns by selecting the preferred schedule to send emails from a single menu.
You can build your emails using a drag-and-drop editor, and you can also include content from your site, such as your latest blog posts or WooCommerce products.The plugin is integrated with Unsplash, giving you access to over a million stock images to build stunning newsletters.
Another great advantage of the plugin is its real-time analytics. You can track email opens, clicks, unsubscriptions, and even individual subscriber activity right on your screen. The plugin costs $69/license. You can extend the support from six months to one year for an additional fee of $24.
7. MailOptin
MailOptin is a WordPress newsletter plugin that serves two purposes, i.e creating lead generation and sending newsletters from inside your dashboard.
With the newsletter features, you’ll be able to send both one-off emails and automatic sequences. It can also send automated newsletters to your list subscribers (on Mailchimp, Aweber and so on) each time you publish a new post in WordPress. To control their content, you’ll also get a visual builder that looks a lot like the WordPress theme customizer.
It uses the WordPress Customizer as its form builder, with a variety of different templates that you can customize to your requirements. It includes conversion-boosting features such as A/B testing, scroll trigger, exit intent and a lead bank with support for major email service providers. It can also send published posts as a daily, weekly or monthly email digest.
8. Jackmail
This freemium WordPress email newsletter plugin enables you to manage your email list and send emails without leaving your WordPress dashboard. It comes with an easy-to-use drag-and-drop email builder that lets you build responsive newsletter templates. One of the unique things about Jackmail is that it has a built-in SMTP server integration. The plugin is also compatible with a range of third-party opt-in plugins, such as Ninja Forms, Bloom, and Contact Form 7.
Furthermore, the analytics tools are very comprehensive as Jackmail provides in-depth statistics on email openings, link clicks, and average reading time. You can also set up automatic newsletters based on triggers. For example, you can automatically send out a newsletter whenever you publish a new post or product. Jackmail’s plans are available from $69/month. It also offers a 30-day free trial sending up to 500 emails.
9. Mailjet
Mailjet is a WordPress newsletter plugin with which you can easily use to grow your email subscriptions for the newsletters of your website. It is a feature-rich plugin designed to gain you more and more email subscribers. This plugin can help you a lot with easy mail management. So, you can manage all your marketing and transactional email with ease directly from the WordPress admin panel. You can also manage sign up forms and contact lists with this plugin.
Mailjet can also help you with automated contact synchronizations. Moreover, there are 3 ways with which you can build your contact lists. You can do it through user roles as well as through comment authors. An option to let the WooCommerce customers subscribe to your newsletter is also available with this newsletter plugin for WordPress. All you need to do is activate the WooCommerce integration and see the subscribers grow through it.
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10. Brevo (Formerly SendinBlue)
Brevo (SendinBlue) is the official WordPress plugin for the SendinBlue email marketing service. It lets you run all your email marketing efforts from right inside your WordPress dashboard. It’s also one of the best WordPress email marketing plugins if you want a platform offering more than just the basics – including advanced segmentation and automation functionality. The plugin itself is free, and there’s a no-charge SendinBlue plan that lets you send up to 300 emails per day.
Premium plans with lower limits start at $25 per month (Lite version), the higher version (20,000 emails/month), can go up to $65 per month and it also offers an Enterprise plan if you have more needs.
11. Email Subscribers
Email-Subscribers is a newsletter plugin for WordPress that will fulfill all your Newsletter needs. It also serves you with a lot of features and elements needed for your email subscription on the website. You can collect leads, send automated blog post notifications and so on. Moreover, you can also send broadcasts to your subscribers. You can manage all these from one place with the help of this plugin.
Email Subscribers can suit the requirement of any type of website owner. This plugin can be suitable for websites of bloggers, marketers, and even developers. You can add the neat looking subscription anywhere on your website. As a result, it has a very beautiful design too. Therefore, you can easily attract a lot of audiences to subscribe to your newsletters via emails.
12. Arigato Autoresponder and Newsletter
Arigato allows scheduling of automated autoresponder messages and newsletters and managing a mailing list. You can add/edit/delete and import/export members using this plugin. It also provides a registration form that can be placed on any website or blog. You can schedule an unlimited number of email messages and messages can be sent on a defined number of days after user registration, or on a fixed date.
Arigato has a premium version ($47) that handles all of the email marketer needs: sequential and fixed date auto-responders, repeatable emails, weekday emails, instant newsletters, dynamic tags, multiple mailing lists, attachments, GDPR compliance, and more. Users can subscribe by sending email to a designated email address. You can even distribute them in different mailing lists based on the subject of the email sent.
13. MailChimp for WordPress
MailChimp is one of the best and most popular WordPress Newsletter plugins in WordPress. It will help you build your mailing list and track your campaign’s performance. This plugin is also useful for you to write newsletters through multiple methods. It makes easy access for your users to subscribe to your newsletters and is free for up to 2,000 subscriptions. So, it is widely chosen by most startup businesses. MailChimp also has a lot of features for newsletter subscriptions for your website. You can create multiple forms with the help of the premium version. But with the free version, you are limited to only a single form. The subscription forms can also be submitted using AJAX with this WordPress newsletter plugin.
Also read: Best WordPress Form Plugins
14. SendPress Newsletters
SendPress Newsletters is a fully responsive, easy-to-use newsletter plugin that focuses on simple creation and effective scheduling. One of the main advantages of this plugin is that it has numerous newsletter templates that are completely customizable which ensures that your newsletter is unique in every aspect. It offers unlimited number of subscribers, single and double opt-in confirmation, newsletter editor, etc.
The plugin also has a pro version that offers advanced statistics report, one-click spam testing and API integration. The price here is slightly steep as compared to the other plugins. SendPress Newsletters costs $99 per year for 1 site, $199 per year for 3 sites and $399 per year for an unlimited number of sites.
15. Newspack Newsletters
Newspack Newsletters is a new free WordPress email plugin from Automattic, the same team behind WordPress.com and WooCommerce. As part of Automattic’s Newspack initiative, it’s targeted towards news and media organizations, but anyone can use it to create a newsletter on WordPress. It gives you a simple way to send basic newsletters that you’re able to design via Gutenberg. In that respect, it’s similar to the Newsletter Glue plugin.
You’ll also get dedicated tools to insert your latest blog posts, advertisements, and more. However, it doesn’t include a built-in email sending service, so you’ll still need to pair it with an email service provider such as Mailchimp or Constant Contact.
16. FluentCRM
FluentCRM is a Self Hosted Email Marketing Automation Plugin for WordPress. It is developed by WPManageNinja, the team behind one of the best form builder plugins ever made for WordPress- Fluent Forms. You can easily create a contact list that holds all of your business contacts with this plugin, thus helping you improve customer relations through email marketing.
Once you set up the automation feature, FluentCRM will automatically keep adding contacts as you come across more customers. It integrates with eCommerce plugins and many other popular WordPress plugins, helping you enrich your WordPress contact and customer database and allowing you greater marketing freedom.
Also read: Best Online Form Builders (Hosted Forms)
17. Noptin
Noptin is a fast and lightweight newsletter opt-in plugin that lets you easily build newsletter subscription forms and embed them into your WordPress posts, pages and even custom post types. It is designed to be fast, simple, lightweight, and provide just the essential features you need to automate your email marketing. With Noptin, you can easily offer content upgrades to increase your email subscribers. It is not meant to replace plugins such as MailPoet, Sumo and MailOptin. Instead, it should be used alongside them to maximize the number of visitors that subscribe to your mailing list.
18. weMail
weMail with an email sending API is a killer combination to send awesome emails, grow subscriber lists & promote products all within the WordPress dashboard. The plugin is tightly integrated with WordPress and lets you send emails via Amazon SES, SparkPost, Mailgun, SendGrid, Elasti Mail, or your favourite SMTP provider. This is also a perfect email marketing solution for small to large businesses with large email databases.
Why do you need a Newsletter Plugin?
Email marketing is a pivotal and effective way to make money from your website. These emails contain sales promotions, new blog posts, or other relevant information you have to offer. Although we’re using the term newsletter, you don’t necessarily need to send out regular news. You might create a short email course for new subscribers to help them get to know you better. You could also use your newsletter list to offer special discounts on your products and services.
Other reasons why email marketing is essential for your business include:
- Supporting leads: Through emails, you can offer coupons or free trials to attract users and convert them into subscribers or customers. This method is known as lead generation.
- Improving customer loyalty: Make interactions with your subscribers by using email newsletters to reward them with promotions or solve their problems by sharing informative content.
- High return on investment: You can drive your subscribers to purchase your product or download your content with a strong call-to-action.
What to look for in a Newsletter Plugin?
Mentioned below are some of the most important features to look for in a newsletter plugin:
- Built-in sending service: Ensure that your plugin has a dedicated email sending service if you want your newsletters to avoid the spam folder, Usually, the newsletter plugin has its own built-in sending service or, at least, it should integrate with WordPress SMTP plugins.
- Automatic newsletters: In order to save time, some plugins let you automate your newsletters. For example, you can automatically send a weekly digest of your latest blog posts.
- List management: You should be able to easily manage your subscribers and segment them into different lists if needed. This lets you cut back unengaged subscribers and create more targeted lists.
- Drag-and-drop email builder: If you want to customize your newsletters, you should look for a drag-and-drop builder so that you don’t need any technical knowledge.
- Analytics: You’ll want to be able to track open/click rates so that you can see how engaging your emails are and what content your subscribers like the most.
Wrapping Up
These are some of the best WordPress email newsletter plugins that you can find. You can use them to create and add many types of newsletter subscription forms and popups to your website. Although most of the features are free, some of the plugins are also available with their premium versions. Investing in premium plugins can deliver good user engagement and ultimately a good return on investment for larger websites. But the features of the free versions are enough for most of the websites. As you grow your audience, you can switch to the premium versions if required.
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